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Although we think they are the same, it is not like that. Social Media Manager The Social Media Manager is responsible for the decisions that are taken at a strategic level. Planify, introduce and coordinate the strategy of a company in social networks. Is the one who takes the lead and directs the actions of the Community Manager. This multidisciplinary professional must control the monitoring of social networks and know the latest trends in the network. And not only that, but to measure the effectiveness of the strategies it must analyze and interpret the data that results from the campaigns, to draw conclusions and optimize them.Read More →

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Instagram is a big and social network that is constantly growing. For that reason, there are some people that are getting known all around the net due to their posts and they are called “influencers”. Most of them gain followers through time to time because of the quality or their content (independently of the thematic), but some of them use some tricks to make grow the amount of likes and followers quickly. But how do they do it?Read More →

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Hi everybody! Nowadays in the information and internet world companies need now more than ever the work of a community manager who manages their social media. The community manager is in charge of creating, running and organizing all the online aspects of the company. It’s the one who gives the brand visibility, builds an interest to the point where it can achieve connections around the internet and social media platforms. It’s main functions are: -Create attractive content with good quality. -Run the company’s blog and it’s social media. -Know their target and the most active hours. -Monitor every publication. -Form an interest and create connectionsRead More →

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HOW TO DO AN ADVERTISING WITH FACEBOOK ADS   Facebook Ads is the platform, system or tool with which you can carry out all kinds of advertising campaigns within Facebook and Instagram.   To create an advertisement on Facebook Ads there are 3 important phases: 1.Type of ad. This is where we decided the type of advertisement we seek to publish. Here depends on the objective you have in your business and the results you’re looking for. 2.Set of announcements. In the second part is where we define the audience, the budget and the calendar. Defining the audience that you want to respond to yourRead More →

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Hootsuite is a media management platform which allows you to organize all your social network profiles, it’s used by people or companies which have a lot of profiles in different social networks. How does it work? Ryan Holmes, a Canadian computer programmer and internet entrepeneur had an digital services agency, Invoke Media, when his agency was gaining popularity he needed to manage his social networks profiles in an easy and fast way, finding that there was no product offering this he decided to create Hootsuite in 2008. The core features of this platform are the following, in each feature there are different sub-functions one ofRead More →

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Hey! What’s up? I’m here to answer these questions that somebody may have about pinterest, like: What is pinterest? And why is useful? Then, let’s start with it! First of all, you have to know that Pinterest is a web and a mobile application company that operates a software system and was launched in March of 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp. This app is so useful because with it you can discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos. It can be defined as a “catalogue of ideas” that inspires users toRead More →

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-WHAT IS SIGNAL? It is an instant messaging and open source application, with emphasis on privacy and security. It can be used to send and receive SMS, MMS and encrypted data messages. By default, the application encrypts the message database on the user’s device, as well as both ends of the communication, in order to protect all messages that are sent to other users. Its initial creators were the specialist in computer security Moxie Marlinspike and robotics specialist Stuart Anderson -HOW IT WORKS? First of all, it uses the end-to-end encryption that WhatsApp already uses, with a difference: it not only protects your third-party conversations,Read More →

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It was more than a decade ago that one of the most famous social network and platform for sharing videos appeared on the Internet, YouTube. However, recently (more or less) a new broadcast medium has emerged to share our live gameplay, Twitch. Next, I’ll explain a bit about what Twitch is and I’ll name some of the advantages it has against its rival, the well-known Youtube, specifically in its section specialized in video games. What is Twitch? To begin with, Twitch, is a company that belongs to the multinational Amazon, and has been active since 2011. Nowadays, one could say that it’s the service thatRead More →

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Community Manager is the professional responsible for creating, managing, maintaining and growing the social community of the company or brand for which it works. In other words that is it’s the professional who represents the company to clients, potential clients or users of social networks.  Also, a community manager is responsible for defending a brand on social networks. They create their own social personality and connect with potential clients. Community managers often deal with those who may or may not have heard about the company they are working for, and thus increase brand awareness.    SKILLS THAT A COMMUNITY MANAGER MUST HAVE: You are beingRead More →