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What is Vero? In the world of social media platforms there are some big fish thats is at least risky to go against them. And yet a tiny platform called Vero has done it. Well, tey try it. All though Vero isn’t even a new thing. It has alreaddy three years. And yet, for one day to the other having a modest 150,000 downloads to nearly 3 million. Triggering everyone’s curiosity. Some of the strengths of the app: ·Vero app comes without ads ·Posts are showing up in a chronical way ·Everybody gets the same visibility and therefor the same chance to grow ·No adsRead More →

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The transmedia projects are based on a type of narration where the story and the way of telling it is told through multiple media and platforms, and that’s where its name comes from. This type of project is particularly interesting because it involves the viewer to assume a more active role. This is an intelligent way to market products and increase the excitement surrounding those products and, consequently, their benefits. Each new piece broadens the story, this helps to consolidate the world where history unfolds. Usually it is mainly counted on a platform and content is added with others to improve it. This is alreadyRead More →

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Apple Music is the streaming music service from Apple, the direct and strongest competitor to Spotify. It  started a few years ago, taking a risk due to the high use of piracy. However, now it’s installed by default on every iPhone and iPad, this decision provides a certain competitive towards Spotify. Unlike Spotify, the free version of Apple Music isn’t as polished as it should be, but if you like music and don’t mind to paying to take away your advertising and enjoy all the options of Spotify, maybe you should also consider Apple Music. So, I’m going to compare both streaming services, pointing theirRead More →

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CHROME VS FIREFOX As everyone knows, Chrome and Firefox are the 2 most important and used live web navigators of the moment. But what are the advantages and disadvantages of each? Which is better? I will try to answer those questions strightaway: Chrome is a browser developed by Google, its first version came out later than Firefox, arrived on September 3 dl 2008. Its main advantages are the following: Takes much better the capabilities of computers, so they have a very good performance. Has many more extensions than any other browser. We have the option to synchronize our account with Chorme. We allow us toRead More →

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·Pinterest or Instagram, which one to choose? Since they were created eight years ago, both have become two of the most popular social networks focused on photography. Nowadays more and more businesses contemplate the option of implementing it as a marketing and promotion strategies, especially thanks to the possibilities offered by these platforms in terms of storytelling and the increase of the audience through the use of high quality images of the product or the brand. One of the biggest differences between them is that Instagram has approximately 400 million users, almost four times more than the number of Pinterest. However, i’t doesn’t necessarily makesRead More →

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·What is a community manager “The Community Manager is a digital marketing professional responsible for the management and development of the online community of a brand or company in the digital world.” ·What does a Community Manager do? The community manager has as main 5 functions: 1.- Creation and management of contents. 2.- Analytical. Monitoring of all parameters: engagement, community growth, ROI*, social web traffic … 3.-Communication with the community. Create audiences, humanize the brand and generate value. 4.- Planning of digital marketing actions. 5-Work and improve the visibility of the brand in the digital world. What will directly affect the digital visibility index andRead More →

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Here are some very important factors to keep in mind when designing an interface. These factors can help you design faster and more efficiently and consistently, and also help you avoid many of the problems that designers can find in the process. USE GRIDS! Grids are the basis of the user’s experience. Designing with grid is super important so the final design is more accurate and coherent, and allow you to place the elements in a visual sense.   The grids can be in many ways, depending on the design you want to realize, but the most common grid for aligning the elements is theRead More →

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How to schedule a WordPress post. If you don’t want to stay day after day posting your WordPress posts, there are an easy way to program all your entries, with an hour and a date you chose. You can create wherever you want, uploading images, files and even music*, ready for leaving them to publicize. All the posts you want, each-one with his own date and hour, with even months in advance! So now, I am going to explain you how it can do. First of all, create a post like every time you did. Enter categories, hashtags, images, vídeos, whatever you want to put.Read More →

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Domain name and web hosting, what’s the difference? When setting up your first website it’s not uncommon to get confused between domain name registration and web hosting. Your domain name is the name of your site or your url (www.mynewcompany.com) and can be purchased by going to a domain name registrar. In other words, if your website was a house, then your domain name will be its address. In order for your website to appear on the Internet, the files need to be uploaded to a server. These can be “hosted” at hosting company. Is the place where all the files of your website live.Read More →

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To understand what is the dark Web, you have two different concepts: Clearnet, Deep web, Dark web and Darknet. The easiest to understand is the Transparent Network, which is the Internet, which can be found in the pages found in Google and other search engines and those that can be accessed directly from them. ~ 90% of the content of the network is not accessible through search engines. That is a part of the Deep Web, which includes all the information that you can not access publicly. It may be conventional pages protected by a paywall, but also files stored in Dropbox, emails saved inRead More →