The transmedia projects are based on a type of narration where the story and the way of telling it is told through multiple media and platforms, and that’s where its name comes from. This type of project is particularly interesting because it involves the viewer to assume a more active role. This is an intelligent way to market products and increase the excitement surrounding those products and, consequently, their benefits. Each new piece broadens the story, this helps to consolidate the world where history unfolds. Usually it is mainly counted on a platform and content is added with others to improve it. This is alreadyRead More →