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What is Wix? What is WordPress? Wix is a private tool to créate websites you can enter with a free or pay versión. The main idea is that anyone can créate their own web, without specific knowledge about programming.   WordPress is a is a free software content manager that allows you to créate websites or blogs in a free way, but it does not offer accommodation of any kind.   Lodging In the case of Wix you can not choose your hosting provider because you only have the option of staying with them. The biggest disadvantage is that it’s usually collapsed and experiences numerousRead More →

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When you start to develop a web design, you have to know two concepts: “Responsive web design” and “Adaptive web design”. Before your decision to chose responsive or adaptive you have to analize previously out necessities and what type of dispositive will you use our target. Here we can see some points to know how it works: Identification of dispositives: Adaptive design use a web server to detect the dispositive and ajust the web interface to an especific resolution screen. Responsive design use Media Queries (this are programated in style sheet of CSS) to detect the resolution and design. Is based on fixed columns, that’sRead More →

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In this post you will be able to understand a little more about the possibilities and potentials of the various types of transmedia formats, specially transmedia storytelling to communicate in a more dynamic way. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies and in which a part of the consumers assumes an active role in this expansion process. It requires creating content  that ‘hooks’ the public using different techniques to permeate their daily life, to achieve that ‘engagement’ in the participant, a transmediaRead More →

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-WHAT IS SIGNAL? It is an instant messaging and open source application, with emphasis on privacy and security. It can be used to send and receive SMS, MMS and encrypted data messages. By default, the application encrypts the message database on the user’s device, as well as both ends of the communication, in order to protect all messages that are sent to other users. Its initial creators were the specialist in computer security Moxie Marlinspike and robotics specialist Stuart Anderson -HOW IT WORKS? First of all, it uses the end-to-end encryption that WhatsApp already uses, with a difference: it not only protects your third-party conversations,Read More →

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What are transmedia projects? Transmedia is quite similar to storytelling, which can involve more than one platform. In other words, it could be qualified as a technique of telling a story through diferents platforms using nowadays digital technologies. This is a great way to increase marketing for many different products, aswell as increasing its excitement towards the story. Transmedia includes films, shows, video games,… Its an excellent way for making use of squels or even adaptations. It all originated at the 1960s when Japanese marketing used the strategy of media mix. Between the 1970s and the 1080s some artists of telematic art (art projects usingRead More →

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First of all you have to go to MAMP’s webpage and click on “Downloads”. If you don’t find the webpage, here’s the link: https://www.mamp.info/en/downloads/ Now you have to select wich computer you have, macOS or Windows. In this case we will choose macOS. In this step you have to know wich version of macOS do you have. You could know this by going to “About this Mac” section in your computer. Click on the “download” button of the MAMP version that matches with your computer’s. The Download will start automatically. Once you have the file in your computer, unzip it and a Install window willRead More →

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 — WHAT IS A COMMUNITY MANAGER? A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, public relations, social media, events, and content creation, among other things. It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off. — COMMUNITY MANAGER FUNCTIONS. Working alongside the social media manager to generate new ideas for social content to drive communications. Planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging. Writing engaging copy forRead More →

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Google Analytics is a really useful tool for any webpage owner who seeks to know information about it’s usage. Analytics lets you know things such as which pages are the most visited, when are they visited and for how long, how did the users find your page, which are the peak hours, or even their behaviour inside your web. It’s installation is rather simple and the data can help you greatly to improve your webpage, as well as letting you know which are the sources of your traffic and new users, which can help you know which advertising is being more effective. This tutorial willRead More →