A new way of communicating: transmedia storytelling.

In this post you will be able to understand a little more about the possibilities and potentials of the various types of transmedia formats, specially transmedia storytelling to communicate in a more dynamic way.

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies and in which a part of the consumers assumes an active role in this expansion process.

It requires creating content  that ‘hooks’ the public using different techniques to permeate their daily life, to achieve that ‘engagement’ in the participant, a transmedia production will develop stories through different media formats.

In the book “Convergence culture”, Henry Jenkins describes the transmedia narrative as a new aesthetic that arose as a result of the convergence of the media. He considers it the art of creating worlds.

There are 3 types of narrative universes:

  • Real world:  It is a world like the one we live. There are no fantastic elements or alterations in customs. What is shown is as it is known.
  • Alternative realities: think situations, contexts and details of the world in which we live to change history. Consider the “what would have happened if …?” regarding everything related to this reality to work with the structure of this society but with other details.
  • Fiction: It is a simulation of reality in which it is necessary to abstract from the norms, customs and ways of living that are known in order to fully understand this universe.

In this new world full of technology and news it is very important to capture the viewer in a dynamic and novel way and that is what the transmedia narrative helps us with.

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