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What is Vero? In the world of social media platforms there are some big fish thats is at least risky to go against them. And yet a tiny platform called Vero has done it. Well, tey try it. All though Vero isn’t even a new thing. It has alreaddy three years. And yet, for one day to the other having a modest 150,000 downloads to nearly 3 million. Triggering everyone’s curiosity. Some of the strengths of the app: ·Vero app comes without ads ·Posts are showing up in a chronical way ·Everybody gets the same visibility and therefor the same chance to grow ·No adsRead More →

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The transmedia projects are based on a type of narration where the story and the way of telling it is told through multiple media and platforms, and that’s where its name comes from. This type of project is particularly interesting because it involves the viewer to assume a more active role. This is an intelligent way to market products and increase the excitement surrounding those products and, consequently, their benefits. Each new piece broadens the story, this helps to consolidate the world where history unfolds. Usually it is mainly counted on a platform and content is added with others to improve it. This is alreadyRead More →

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·What is a community manager “The Community Manager is a digital marketing professional responsible for the management and development of the online community of a brand or company in the digital world.” ·What does a Community Manager do? The community manager has as main 5 functions: 1.- Creation and management of contents. 2.- Analytical. Monitoring of all parameters: engagement, community growth, ROI*, social web traffic … 3.-Communication with the community. Create audiences, humanize the brand and generate value. 4.- Planning of digital marketing actions. 5-Work and improve the visibility of the brand in the digital world. What will directly affect the digital visibility index andRead More →