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The New York subway has installed touch screens in the corridors of different stations for users to interact with. It will be possible to plan an itinerary, get last-minute information on delays and incidents, or view advertisements with these devices. Touch screen and wi-fi devices in underground transportation systems will greatly improve the way we move. The classic subway plan that we can find in all stations will be replaced by an interactive one that will help us move more intelligently. The New York Metropolitan Transportation Authority is offering “On The Go!” Service, which has installed at least 90 touch screens in subway stations. EachRead More →

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Artificial light has allowed us to see in the dark for some time now. We can now light up the houses where we live, our workspace, and of course the streets we pass through. This invention has made our lives easier and, as street lighting has become an essential in most of the world. Street lighting is now a staple of urban and rural infrastructure, creating a safe environment for both pedestrians and drivers, and making the use of public spaces more welcoming. At local and municipal level, public authorities are in charge of providing street lighting. This, however, represents a major cost for theRead More →

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Stephen P. Anderson through his 2010 seminar, “Seductive Interaction Design,” where he looks at ways we can employ psychology to design interactions that are more fun, engaging, and effective. An example he gives of seductive interaction design in a set of stairs that have been painted to look like piano keys with sensors to play notes when stepped on. The design put use of the stairs up 66 percent in comparison of the stairs right next to them. There are many paths to creating the type of innovative designs Anderson describes, but often, the need for familiarity and intuitiveness in interaction design takes precedence overRead More →

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Branding can be critically important when consumers decide whether to make a purchase, use a service, apply for employment, or sign up for a newsletter. While the perception of a brand cannot be strictly controlled, it can certainly be influenced by its User Interface and User Experience. Almost every aspect of a digital interface can influence the representation of an organization’s brand identity or “personality”, including: Visual design: how the UI looks Content design: how the UI is structured. Interaction design: how the UI feels Making changes in interaction design with an eye towards brand impact can be challenging. This challenge has to do withRead More →

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Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. In short, are a subset of factors that will be part of Google’s “page experience” score (basically, Google’s way of sizing up your page’s overall UX). Why measure User Experience? This concept has become one of the main ranking factors for Google. This is a key aspect to determine if we are facing the presence of a functional website or if,Read More →

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On Saturday just past a series of reports revealed a hard truth that puts one of the most popular social networks in the eye of a hurricane that does not stop growing. The scandal uncovered by Wylie puts Facebook as the one who leaked the data of at least 50 million profiles during the presidential campaign of Donald Trump. A thesis that has been endorsed by various actors in this controversy and that leaves the social network as part of those responsible for the propagation of “fake news” or false content during this electoral process. According to the account of the former official of CambridgeRead More →

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Hello everyone, this post is dedicated to explaining the new whatsapp policies after the incidents with Mark Zuckerberg What you need to know WhatsApp has updated its Terms of Service and Privacy Policy ahead of General Data Protection Regulation that comes into effect in Europe on May 25. WhatsApp has updated its Terms of Service and Privacy Policy ahead of General Data Protection Regulation that comes into effect in Europe on May 25. Soon, the messaging service will let users download the data it collects. WhatsApp has clarified that it is not asking for new rights to collect personal information with the update. The Facebook-owned companyRead More →

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Big Data is one of the fashion concepts in the computer world. At present we have a large number of articles, and information, so there is a need to implement a Big Data system. However, we can see a lot of confusion about what the concept really consists of. Let’s start then by trying to clarify “what is Big Data”.Read More →

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  What is Google My Business? Google My Business is a platform aimed at businesses that helps businesses have more visibility on the Internet. It is atool that can be very useful for your company, which offers information about your business and favors the online presence of your company. It is a very important platform for people who are looking for the services that offer the location in a fast and simple way and the possibility of contacting you in a single click. In addition, Google My Business allows you to add high resolution photos to be visually identified. You can also connect directly withRead More →

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Google Analytics is a really useful tool for any webpage owner who seeks to know information about it’s usage. Analytics lets you know things such as which pages are the most visited, when are they visited and for how long, how did the users find your page, which are the peak hours, or even their behaviour inside your web. It’s installation is rather simple and the data can help you greatly to improve your webpage, as well as letting you know which are the sources of your traffic and new users, which can help you know which advertising is being more effective. This tutorial willRead More →