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Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you engage in some social media automation In this post we are talking about the use of social media automation tools that benefit marketers and the public alike. That means reducing time spent on repetitive tasks, decreasing turnaround time, and giving you the time and data you need to create more engaging content. But…What is Social media automation? Social media automation is the process of using software tools to reduce the amount of time spent on social media tasks that don’t require a human touch. ExamplesRead More →

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On Saturday just past a series of reports revealed a hard truth that puts one of the most popular social networks in the eye of a hurricane that does not stop growing. The scandal uncovered by Wylie puts Facebook as the one who leaked the data of at least 50 million profiles during the presidential campaign of Donald Trump. A thesis that has been endorsed by various actors in this controversy and that leaves the social network as part of those responsible for the propagation of “fake news” or false content during this electoral process. According to the account of the former official of CambridgeRead More →

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 — WHAT IS A COMMUNITY MANAGER? A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, public relations, social media, events, and content creation, among other things. It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off. — COMMUNITY MANAGER FUNCTIONS. Working alongside the social media manager to generate new ideas for social content to drive communications. Planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging. Writing engaging copy forRead More →

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BE VISIBLE We are in a social media era, where the one that doesn’t have any social media it means it could not exist. Its a pretty extreme point but I’m sure you have thought about it more tan one time wen you where searching a name in Facebook and it does not appear. Having two accounts it could benefit you in many ways.   TRY YOUR PROFILE. PERSONAL VS PROFESSIONAL For example, you have one professional account in Instagram where you put photos of your project so at the end its just just work, so, nothing personal. Whit this account you can add allRead More →