Loop was created for the 2016 Luminothérapie, an art exhibit held annually in Montreal’s Quartier des Spectacles. Following its appearance at the festival, Loop spent the next two years touring cities in Canada and the United States, and even made a few stops in Europe. Finally, this project was held in Iowa City from July 9 to August 10, 2021. Two people can fit inside each of the 12 zoetropes, which feature a metal bar in the center. Users are invited to pump the bar and this will allow them to see hand-drawn animations come to life. The website explains that “the animated images, tintedRead More →

User experience is the process that leads a user to interact with a product. This includes the feelings you have before, during and after interacting with a digital product, this is totally subjective and is based on the perception of each person. The user experience includes many other aspects: usability, visual hierarchy, accessibility… which will improve the UX of the digital product or service as a whole, making a better experience for users. Instead, when we talk about user interface (UI) we talk about the process of creating interfaces on devices paying special attention to appearance and style of the digital platform, involves all theRead More →

Branding can be critically important when consumers decide whether to make a purchase, use a service, apply for employment, or sign up for a newsletter. While the perception of a brand cannot be strictly controlled, it can certainly be influenced by its User Interface and User Experience. Almost every aspect of a digital interface can influence the representation of an organization’s brand identity or “personality”, including: Visual design: how the UI looks Content design: how the UI is structured. Interaction design: how the UI feels Making changes in interaction design with an eye towards brand impact can be challenging. This challenge has to do withRead More →

The metaverse is a concept from science fiction that describes a single fully virtual 3d world that users can connect to via the internet and interact with each other and the virtual world around them. The use of virtual reality and the metaverse changes completely how we will physically interact with these digital worlds. Anytime you watch someone with new technology the second the interaction becomes difficult to the user, feels like they are not in control and they will very quickly stop using it. Especially when the world looks and sounds so real that you are fully immersed the second you can’t do something youRead More →

With the arrival of new technologies, museums “of the future” have become a reality that attracts the public thanks to experiences that go far beyond contemplating a painting or a sculpture. The museums of the future, are characterized by being interactive (inviting the public to participate). They include technological factors, we must not forget to make them intuitive, so that all audiences can enjoy this experience. And, of course, it will have to be a didactic innovation, because of its desired destination, the museum. In the museum of Pinacoteca de São Paulo, through the technology of IBM Watson, the computer system of artificial intelligence, BraziliansRead More →