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The SEM represents the initials of Search Engine Marketing, or it can also be called search engine marketing. SEM is normally used to designate paid search engine ad campaigns, although the truth is that its definition could encompass all those marketing actions that take place within a search engine, whether or not they are paid. Here are the basics you need to navigate the world of search engine advertising. Since we use Google for the vast majority of searches, we’re going to rely on the terms used in Google Ads. Keywords: keywords are the basis of all search engine marketing. Keywords are the words, groups of words, orRead More →

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Mailchimp is a website that allows you to create nice emails, what do I mean by saying that? Well I’m talking in marketing language. A nice e-mail is the one that creates an impression on the client. A client doesn’t want a written email which is a bit boring. The client might want an e-mail with some graphics, images, nice links… to easier see the info we want to give them. They work under the lema “Send better email”. This platform it’s used by  companies and also bloggers as a marketing tool. This is how it looks:       This website obviously is now anRead More →

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Search engine marketing (SEM) and search engine optimization (SEO) are two different concepts and it is important to understand the difference between them. These two strategies are very useful if you own a website (a blog, online shop, youtube channel, a social network profile…) and you need some help to throw your project out there and get views. SEO, search engine optimization: we can quickly define it as organic positioning. Part of the SEO takes place within our own website, using an optimization of the web itself through keywords. Another very important part is done outside of our website through social networks, blogs and more. WhenRead More →