The SEM represents the initials of Search Engine Marketing, or it can also be called search engine marketing. SEM is normally used to designate paid search engine ad campaigns, although the truth is that its definition could encompass all those marketing actions that take place within a search engine, whether or not they are paid. Here are the basics you need to navigate the world of search engine advertising. Since we use Google for the vast majority of searches, we’re going to rely on the terms used in Google Ads. Keywords: keywords are the basis of all search engine marketing. Keywords are the words, groups of words, orRead More →