This professional ensures that the interaction between people and digital products is optimal. UX refers to all those aspects related to the interaction with the user (regardless of the device), and includes not only the design but also the visual aspect, the quality of the content, the factors related to emotions, feelings that build brand , as well as its reliability. The profile of the UX expert A UX designer has to be curious, analytical and adaptable to change. Is a professional that has to be interested in understanding problems, in finding out why and how to solve them. These are also key characteristics ofRead More →