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The transmedia projects are based on a type of narration where the story and the way of telling it is told through multiple media and platforms, and that’s where its name comes from. This type of project is particularly interesting because it involves the viewer to assume a more active role. This is an intelligent way to market products and increase the excitement surrounding those products and, consequently, their benefits. Each new piece broadens the story, this helps to consolidate the world where history unfolds. Usually it is mainly counted on a platform and content is added with others to improve it. This is alreadyRead More →

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Times are changing, continuously, and so are we. We’ve evolved and our way of comunicating and telling stories has changed a lot in the last decades. Nowadays people are more conected than ever before, constantly surrounded by images, information trying to catch their attention through stories. Before we enter the world of transmedia stroytelling, let me explain to you what transmedia is exactly. They are narratives or projects that combine multiple media forms, whether it’s a book, a movie, a computer game, among others, all created to give us a better view of an idea. Also, It may or may not be interactive. Some examplesRead More →