Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you engage in some social media automation
In this post we are talking about the use of social media automation tools that benefit marketers and the public alike. That means reducing time spent on repetitive tasks, decreasing turnaround time, and giving you the time and data you need to create more engaging content.
But…What is Social media automation?
Social media automation is the process of using software tools to reduce the amount of time spent on social media tasks that don’t require a human touch. Examples of social media automation include:
- Scheduling posts ahead of time
- Curating content for republishing
- Resolving routine customer queries
- Producing analytics reports
5 social media automation tools to help you work smarter
1. Hootsuite Publisher
This social media scheduling tool for features a “Best Time to Publish” feature that suggests the best time to post for your audience. It allows you to post more, high-quality content in less time.
2. Hootsuite Inbox
Hootsuite Inbox allows you to manage conversations and mentions across all of your social platforms from one dashboard. You can also use the Saved Replies feature to automatically address common interactions.
3. Pictory
Pictory integrates with Hootsuite, so you can easily schedule your videos for publication without ever leaving their dashboard.
4. Hootsuite Social Advertising
Hootsuite Social Advertising allows you to test hundreds of Facebook and Instagram ads, then automatically reallocate your budget to the best-performing ones. It ensures you’re targeting the right audiences with the right metrics for maximum ROI.
5. HeyDay
Heyday can automate routine queries and order tracking. A virtual sales assistant provides product recommendations and increases conversions through social channels.
Heyday allows customers to reach you through:
- Online Chat
- Facebook Messenger
- Google Business Messengers
- Kako Talk
Now, you no longer have excuses. Save time on social media by using Hootsuite!