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The New York subway has installed touch screens in the corridors of different stations for users to interact with. It will be possible to plan an itinerary, get last-minute information on delays and incidents, or view advertisements with these devices. Touch screen and wi-fi devices in underground transportation systems will greatly improve the way we move. The classic subway plan that we can find in all stations will be replaced by an interactive one that will help us move more intelligently. The New York Metropolitan Transportation Authority is offering “On The Go!” Service, which has installed at least 90 touch screens in subway stations. EachRead More →

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Artificial light has allowed us to see in the dark for some time now. We can now light up the houses where we live, our workspace, and of course the streets we pass through. This invention has made our lives easier and, as street lighting has become an essential in most of the world. Street lighting is now a staple of urban and rural infrastructure, creating a safe environment for both pedestrians and drivers, and making the use of public spaces more welcoming. At local and municipal level, public authorities are in charge of providing street lighting. This, however, represents a major cost for theRead More →

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Branding can be critically important when consumers decide whether to make a purchase, use a service, apply for employment, or sign up for a newsletter. While the perception of a brand cannot be strictly controlled, it can certainly be influenced by its User Interface and User Experience. Almost every aspect of a digital interface can influence the representation of an organization’s brand identity or “personality”, including: Visual design: how the UI looks Content design: how the UI is structured. Interaction design: how the UI feels Making changes in interaction design with an eye towards brand impact can be challenging. This challenge has to do withRead More →

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The metaverse is a concept from science fiction that describes a single fully virtual 3d world that users can connect to via the internet and interact with each other and the virtual world around them. The use of virtual reality and the metaverse changes completely how we will physically interact with these digital worlds. Anytime you watch someone with new technology the second the interaction becomes difficult to the user, feels like they are not in control and they will very quickly stop using it. Especially when the world looks and sounds so real that you are fully immersed the second you can’t do something youRead More →