According to the annual e-Commerce study by IAB Spain in 2018, 71% of Spaniards are online shoppers (19.4 million people) and the average spend is 77€ with a frequency of 3 times a month. The e-Commerce with the most sales in Spain are found in the categories of entertainment, travel, technology and fashion.  User experience is key to achieving a good conversion rate and customer retention.  In this post I will explain some of the most important elements for UX in e-commerce: The first impression First impressions are critical for online stores, because it’s so darn easy for customers to click on the “x” andRead More →