Why our website works smoothly, pages have to load quickly. To get this we have to have all images with the minimum possible weight keeping a good quality. We can use two ways to compress images, even if we use both, we will have better compression: 1) Photoshop: When we have an image for our website we have to import it into Photoshop, then export it in the “save for web” option. The ideal format that we have to choose is jpg (50%) in images without transparency and png 8 bits in images with transparency. 2) TinyPNG:  It is a free online service that givesRead More →

The following points will help you to be a better community manager or simply to have a better control of your brand in social networks. 1.- MEET THE MARKET It is essential to know which is your market. This may seem quite obvious, but the truth is that a lot of companies don’t know how are their customers. In addition to knowing the age and socioeconomic level of your customers, you should know what worries them, why they consume your product or service, what content they like to share on social networks, etc. You must identify well what customers ask of you and know veryRead More →