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User experience is the process that leads a user to interact with a product. This includes the feelings you have before, during and after interacting with a digital product, this is totally subjective and is based on the perception of each person. The user experience includes many other aspects: usability, visual hierarchy, accessibility… which will improve the UX of the digital product or service as a whole, making a better experience for users. Instead, when we talk about user interface (UI) we talk about the process of creating interfaces on devices paying special attention to appearance and style of the digital platform, involves all theRead More →