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Branding can be critically important when consumers decide whether to make a purchase, use a service, apply for employment, or sign up for a newsletter. While the perception of a brand cannot be strictly controlled, it can certainly be influenced by its User Interface and User Experience. Almost every aspect of a digital interface can influence the representation of an organization’s brand identity or “personality”, including: Visual design: how the UI looks Content design: how the UI is structured. Interaction design: how the UI feels Making changes in interaction design with an eye towards brand impact can be challenging. This challenge has to do withRead More →