alexandra.rius

What are transmedia projects? Transmedia is quite similar to storytelling, which can involve more than one platform. In other words, it could be qualified as a technique of telling a story through diferents platforms using nowadays digital technologies. This is a great way to increase marketing for many different products, aswell as increasing its excitement towards the story. Transmedia includes films, shows, video games,… Its an excellent way for making use of squels or even adaptations. It all originated at the 1960s when Japanese marketing used the strategy of media mix. Between the 1970s and the 1080s some artists of telematic art (art projects usingRead More →