sarah.derossi

Search engine marketing (SEM) and search engine optimization (SEO) are two different concepts and it is important to understand the difference between them. These two strategies are very useful if you own a website (a blog, online shop, youtube channel, a social network profile…) and you need some help to throw your project out there and get views. SEO, search engine optimization: we can quickly define it as organic positioning. Part of the SEO takes place within our own website, using an optimization of the web itself through keywords. Another very important part is done outside of our website through social networks, blogs and more. WhenRead More →